How much profit is hiding in your WordPress clients?
Most agencies are sitting on thousands of pounds of untapped monthly revenue from clients they already have. Use the calculator to see exactly where it is, and what it’s worth.
Where your agency’s WordPress profit is hiding
You’re under-charging
Industry average for a properly packaged WordPress retainer is £75 to £150 per site per month. Most agencies charge nothing.
Hosting is invisible profit
Managed hosting margin is the single most overlooked agency revenue stream. The tool shows what it’s worth on your books.
“Quick fixes” eat hours
Every absorbed update, every Sunday emergency, every “can you just…”. There’s a real number attached.
You don’t do the work
WPCTO can take delivery off your plate entirely. Refer, white-label, or use us as your technical team. You keep the revenue.
The WordPress headache every agency knows
You’re not a WordPress maintenance company, but your clients don’t see it that way. Every update request, every hack, every “it’s broken” call lands on your desk.
Emergency calls at the worst times
A client’s site goes down on a Sunday. You’re not resourced to deal with it, but it falls to you anyway.
Updates that break things
Plugin and WordPress core updates can cause conflicts. Someone has to test and fix them. That someone ends up being you.
Security vulnerabilities piling up
Outdated sites are hacked sites. Your agency’s reputation is only as strong as your clients’ weakest site.
Small requests that eat big hours
“Can you just change this text” turns into an afternoon. There’s no good way to charge for it.
Simple. Seamless. Under your brand.
Partner with us
Quick onboarding call to understand your agency, your clients, and how you want to position the service. No contracts to start, just a conversation.
Choose your model
Resell our services under your own brand with our white-label system, refer clients directly for a commission, or use us as your behind-the-scenes technical team.
Hand over the headaches
Your clients are onboarded to our ticketing system (branded as yours if you choose). Updates, fixes, emergencies, all handled by us.
You stay the hero
Your clients get expert WordPress support. You get recurring revenue, protected margins, and time back to focus on creative work.
Built by agency people, for agency people
We started in agencies. We know exactly what you need, and what you don’t want to deal with.
Full white-label support
Custom branded ticketing portal, support pages, and client communications. Your clients never see WPCTO.
Refer & earn programme
Not ready for white-label? Simply refer clients and earn commission on every plan they take. Zero overhead.
Rapid response SLAs
Bronze, Silver, and Gold SLA packages mean your clients always have a clear guaranteeand you have a clean upsell.
Security specialists
Proactive security monitoring, hacked site recovery, enhanced protection packages. We’ve handled it all.
Hosting & migration
Move clients to better hosting, handle migrations seamlessly, and maintain optimal performance standards.
Fractional CTO access
Strategic WordPress leadership for your larger clients. A senior technical voice without the headcount.
The agencies who made the switch
“We host all the sites we design and build for our clients, but we’re not resourced to offer on-going management, fix hacks or solve the small issues that crop up. That’s where WPCTO fits in.”Gill PurdonDigital Account Manager
“Sometimes I just need someone to talk to about the WordPress websites I’m working on. It really helps to have an expert to lean on and ask questions as and when I need to.”Andrew ColinsWordPress Developer
“There’s always so much to consider when managing and maintaining our sites. WPCTO’s plans and no-hassle operation means we can focus on what we’re good at.”ShlomoWebPro Agency
Three ways to work with us
Start simple, scale as you grow. No lock-ins.
Refer & Earn
- Commission on every referred client
- Dedicated referral tracking link
- No onboarding or management required
- Payments handled directly
- Monthly commission payouts
White Label
- Custom branded support portal
- Your logo on all client comms
- You set your own margin
- Dedicated account manager
- Monthly reporting in your format
- Priority response queues
Technical Partner
- Strategic WordPress consultancy
- Available for client-facing meetings
- Fractional CTO positioning
- Bespoke SLA packages per client
- Co-branded proposals available
Ready to take WordPress off your plate?
Tell us about your agency and your clientswe’ll come back to you within one business day with the right model for how you work.
- No obligationjust a conversation about fit
- Response within 1 business day, usually same day
- We’ll suggest the right partnership model for your agency
- No long-term contracts to start
- UK-based team, Mon to Fri, 9am to 6pm BST
Partner enquiry
The things agencies always ask
Will my clients know you’re involved?
Only if you want them to. With white-label, all support is delivered under your brand. Many of our agency partners’ clients have never heard of WPCTO.
What types of agencies do you work with?
Creative agencies, digital agencies, PR and comms firms, experiential marketing agenciesif you build or manage WordPress sites for clients, we’re a fit.
How does pricing work for agencies?
We work on flexible per-site pricing or bundled plans. For white-label partners, you set your own margin on top of our wholesale rate. Refer-and-earn pays a commission percentage.
Do you handle emergencies and hacked sites?
Yes, emergency recovery is one of our core services. Hacked sites, offline sites, failed updates. Gold SLA clients get prioritised response queues.
What if my clients only need occasional help?
No problem. Our “Buy Time” model is perfect for ad-hoc needs. Clients purchase blocks of time, no ongoing commitment required.
How quickly can we get started?
Typically within a week of your first conversation. We move at your pace and start with whichever clients are the most pressing need.
Stop being your clients’ WordPress support team
Let’s talk about how WPCTO can take that weight off your agencyand turn it into a revenue stream.